Square

E-commerce Development

A store is not a brochure with a basket bolted on. It is an inventory system, a payment integration, a tax problem and a performance budget, all of which decide whether the checkout completes. We build the whole thing, on a codebase you own.

Last updated:

Start your projectGet a free estimate

What we build

Custom storefronts and headless commerce, chosen to fit how you actually sell rather than what a template assumed. If an off-the-shelf platform genuinely fits your case we will say so — the interesting work starts where it does not.

  • Custom storefronts in React and Next.js, server-rendered so the catalogue is crawlable rather than assembled in the browser
  • Headless commerce against your existing platform, when the back office works and the front end is what is holding you back
  • Catalogue, variants, stock and pricing rules that match how your business really works, including B2B pricing tiers
  • Payment integration and checkout flows built to reduce abandonment rather than to look clever
  • Integrations with the ERP, warehouse or accounting system you already run, so stock is not maintained twice

The parts that decide whether it sells

Most stores are lost in the details that never make the pitch deck. These are the ones we have seen matter, and they are all engineering problems rather than design opinions.

  • Speed on a real phone on a real network — a slow category page loses the sale before the product is seen
  • A catalogue search that tolerates typos and understands your own product vocabulary
  • Checkout that survives a bad connection, a back button and an expired session without losing the basket
  • Product pages that are indexable and carry correct product structured data, so the listings can appear in search
  • Accessibility built in rather than retrofitted — a checkout nobody can complete with a keyboard is also a checkout that fails an audit

Selling across borders

Cross-border selling is where most stores quietly break, and it is where a team that does international SEO and e-invoicing integrations in the same building is genuinely useful. Currency and language are the easy half; tax, invoicing and search visibility per market are the rest.

  • Per-market catalogues, currencies and pricing rather than one price list with a converter on top
  • Correct hreflang and translated product URLs, so each market's pages can rank in that market
  • Italian e-invoicing via SdI / FatturaPA and Albanian fiscalization, integrated where they apply
  • Shipping, duty and returns flows that reflect where you actually ship to
  • Consent and tracking handled per market, with attribution that survives the checkout

FAQ

Frequently Asked Questions

  • Should we build custom or use Shopify or WooCommerce?
    If a standard platform fits how you sell, use it — we will tell you when that is the honest answer, because a custom build you did not need is the most expensive thing we could sell you. Custom earns its cost when your pricing, catalogue or fulfilment logic fights the platform, when you need deep integration with an existing back office, or when the front end has to be genuinely fast and the platform's theme layer will not allow it.
  • Can you work with the store we already have?
    Usually yes, and headless is often the cheapest path: keep the back office your team knows, replace the storefront with something fast and indexable. That avoids a data migration and lets you improve the part customers actually experience without retraining anyone.
  • Do you handle Italian e-invoicing?
    Yes — SdI and FatturaPA integration is work we already do, alongside Albanian fiscalization. Those are the two regimes we cover. For other countries we build the general software and integrate whichever provider you use rather than claiming compliance expertise we do not have.
  • How long does a store take?
    A focused first version is typically a few months rather than weeks, because commerce has more moving parts than a marketing site — catalogue, payments, tax, fulfilment and the back-office integration all have to work together before anyone can buy anything. We deliver in increments and start with the path to a completed purchase.
  • How much does it cost?
    Sized from our EUR 35-55/hour band against your scope, with a written estimate before anything begins. The largest cost drivers are integrations and catalogue complexity, not page count — a ten-product store with three ERP integrations is a bigger project than a thousand-product store with none.

Related

E-commerce Development

A store is not a brochure with a basket bolted on. It is an inventory system, a payment integration, a tax problem and a performance budget, all of which decide whether the checkout completes. We build the whole thing, on a codebase you own.

Start your projectGet a free estimate