E-commerce Development
E-commerce development for stores that have to sell, not just look good. A store is an inventory system, a payment integration, a tax problem and a performance budget, and all of them decide whether the checkout completes. We build the whole thing, on a codebase you own.
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E-commerce development: what we build
Custom storefronts and headless commerce, chosen to fit how you actually sell rather than what a template assumed. If an off-the-shelf platform genuinely fits your case we will say so; the interesting work starts where it does not.
- Custom storefronts in React and Next.js, server-rendered so the catalogue is crawlable rather than assembled in the browser
- Headless commerce against your existing platform, when the back office works and the front end is what is holding you back
- Catalogue, variants, stock and pricing rules that match how your business really works, including B2B pricing tiers
- Payment integration and checkout flows built to reduce abandonment rather than to look clever
- Integrations with the ERP, warehouse or accounting system you already run, so stock is not maintained twice
The parts that decide whether it sells
Most stores are lost in the details that never make the pitch deck. These are the ones we have seen matter, and they are all engineering problems rather than design opinions.
- Speed on a real phone on a real network: a slow category page loses the sale before the product is seen
- A catalogue search that tolerates typos and understands your own product vocabulary
- Checkout that survives a bad connection, a back button and an expired session without losing the basket
- Product pages that are indexable and carry correct product structured data, so the listings can appear in search
- Accessibility built in rather than retrofitted: a checkout nobody can complete with a keyboard is also a checkout that fails an audit
Selling across borders
Cross-border selling is where most stores quietly break, and it is where a team that does international SEO and invoicing integrations in the same building is genuinely useful. Currency and language are the easy half; tax, invoicing and search visibility per market are the rest.
- Per-market catalogues, currencies and pricing rather than one price list with a converter on top
- Correct hreflang and translated product URLs, so each market's pages can rank in that market
- Albanian fiscalization where it applies; elsewhere, the invoicing provider you already use
- Shipping, duty and returns flows that reflect where you actually ship to
- Consent and tracking handled per market, with attribution that survives the checkout
FAQ
Frequently Asked Questions
Should we build custom or use Shopify or WooCommerce?
If a standard platform fits how you sell, use it; a custom build you did not need is the most expensive thing we could sell you. Custom earns its cost when your pricing, catalogue or fulfilment logic fights the platform, when the back office needs deep integration, or when the theme layer cannot deliver the speed you need.
Can we move to a new store without losing our search rankings?
Yes, if the migration is planned around it. We map every old product and category URL to its new address with permanent redirects, carry over titles, descriptions and reviews, and check the new store in Search Console after launch. Products, customers and order history move with you, so repeat buyers still find their past orders.
Which payment methods can the checkout take?
The ones your customers expect in each market: cards, wallets such as Apple Pay and Google Pay, bank transfer and, where it is still common, cash on delivery. We connect the gateway your bank or payment provider offers and test refunds, partial captures and failed payments, not only the successful path.
How long does it take to build an online store?
A focused first version is typically a few months rather than weeks, because commerce has more moving parts than a marketing site: catalogue, payments, tax, fulfilment and the back-office integration all have to work together before anyone can buy anything. We deliver in increments and start with the path to a completed purchase.
How much does it cost?
It is sized from our EUR 35-55/hour band against your scope, in a written estimate that is free and comes before any work begins. The largest cost drivers are integrations and catalogue complexity, not page count: a ten-product store with three back-office integrations (ERP, warehouse, accounting) is a bigger project than a thousand-product store with none.
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Tell us what you need built.
We reply within a few hours on CET working days, and by the next working day at the latest.