The Role of User Experience in Building Successful Apps

Great apps don’t just work—they feel right. That’s the power of user experience (UX). When an app is intuitive and enjoyable, people stick around. They come back. And they tell others about it. UX is about understanding what users need and designing every interaction to meet those needs. From the way buttons are placed to how fast pages load, every detail matters. At Square, UX is at the heart of everything we build. We put ourselves in the user’s shoes, testing and refining until every experience feels seamless. Because when users love your app, success follows.