The Importance of User-Centric Design in Software Development

Great software isn’t just about functionality—it’s about how it feels to use. When something is intuitive and easy to navigate, people notice. That’s why user-centric design is at the heart of everything we create at Square. By putting ourselves in the user’s shoes, we ensure every feature, button, and flow makes sense. It’s not just about making software work; it’s about making it enjoyable. And when users love the experience, it leads to better engagement, loyalty, and success. At Square, we believe in designing software that people don’t just use—they love to use.