The Future of Mobile Apps: Trends to Watch in 2024

Mobile apps are everywhere, but staying ahead in 2024 means embracing the trends that are shaping the future. Think personalization: apps that adapt to users’ preferences make experiences smoother and more engaging. Add AI to the mix, and you have apps that feel almost human—anticipating needs and delivering value effortlessly. Then there’s speed. Nobody has time for slow-loading apps. Optimization and lightweight designs are a must for keeping users happy. And let’s not forget security—users expect apps to protect their data as a baseline, not a luxury. At Square, we’re excited about what’s next in mobile app development. By staying on top of trends, we help our clients deliver apps that are fast, secure, and delightfully personal.